SuperHero Marketing – Online/ Offline Marketing Tips and Strategies

10 things that will turn your website into a sales machine

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Being a media and marketing company I encounter bad websites on a daily basis. Granted there are different levels of bad, and in general your website will never be perfect as technology continues to evolve. Right now someone can point their Iphone at your business and get all the reviews that are posted on yelp and other review sites.

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Why Most Small Businesses Fail at Twitter

What’s that saying, “if you fail to plan, you plan to fail?” Well, just like any marketing strategy, social media needs planning. You cannot just jump on Twitter or Facebook and expect to make sales or generate a lead database without some planning. The fact is, most small businesses fail at Facebook and Twitter because they fail to plan strategies that convert followers and fans to leads and customers. However, when implemented properly, a customized Facebook fan page and a Twitter account can directly increase your ability to collect and message leads and boost sales. Take Papa John’s Facebook Page: it is responsible for improving sales by more than 28% for the pizza chain and their incentive initiatives like free pizza’s for friends helped them double their fan base in a single month. Conversely, check out Jet Blue’s Twitter Page: by tweeting their deal of day, they have directly improved sales and been able to prove ROI on Twitter. But neither of these companies jumped into social media without a game plan and nor should you.

Resources:

Incentivizing Facebook Fans: Papa John’s Doubles Fans with Free Pizza

Case Study: Papa John’s Finds New Facebook Fans

JetBlue Launches Twitter Deals – SmarterTravel.com

Build a Social Media Game Plan

Set a Goal

The very first thing you need to determine is what your goal is. Set a clear goal. For example – set a goal like “I want to exceed 10K fans on my Facebook page.” “I want to generate a database of over 25K subscribers I can remarket later. Or “I want to directly sell my products or services to increase revenues by 10%.” Like I said, be specific in your goal, so you can measure results based on expectation.

Allocate Your Resources

Be aware that social media is not some silver bullet that will save your business. It is one element of a successful online marketing plan and realistically accounts for 8% of all online leads according to a recent Hubspot study. So, figure out how much time and money you want to spend on getting this result. Quantify it and know the metrics of existing sales, leads or subscribers generated each month on your website or Facebook Fan page. The next step is to find the mechanism that will generate that result for you. For example – recently Shakira debuted her latest music video exclusively on her Facebook fan page. The goal? To build fan base in a single place online that allowed for easy messaging of fans. To drive fans in volume and within a limited time to that page by providing debut access to content irresistible to her audience. The result? 1.7 million fans visited and fanned that page.

I am not suggesting you are a pop star in need of fans – but what I am saying is find the irresistible offer that your market is looking for. If you are a web services company to small businesses, offer a limited time discount on services or a free eBook on conversion page design and marketing or even a white paper on social media – each requiring registration. My point is, set a clear goal for yourself.

Resources:

Twucked Up Twit in Social Media

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Super Show Episode 9:Niche content, burnt cookie beer, and the Governator stops by.

In episode 9 of The Super Show the Governator stops by to hear about the passion tree principle. Doug and Drew try some burnt cookie beer and discuss data backup and niche content.

Also available at Itunes

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Pearls…

So here I am finally posting my blog! Geeze, it only took me nearly a month to get it down on ‘paper’ (virtually). I guess the most mind blogging issue is what to say? Believe you me, not everything that comes out of my mouth needs to be blogged, but I’d like to believe there are some things on this journey we call “life” that I’ve learned and would enjoy sharing with others.  I liked to call these rambling of thoughts “pearls”.  I can’t take credit for this, since I first heard the term during my Foundations Course to becoming a life coach, from my teacher and guide, Jan Hill.  At the end of each class, all the participants would share their ‘pearls’ of what they’d take away from the subject of the day.

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Color and Movement

Carrying on the Concept…

Just as I promised, here is another post to update on just what I have been up to and all the things in my life that keep me moving and busy.As I have said before, I am a Mass Comm/Studio Art double major at the College of Charleston, and also a highly active member of the Visual Arts Club.  In addition to volunteering my expertise to Arcimedia and SuperHero Marketing, I also work at a local restaurant called Moe’s Southwest Grill on the corner of King and Calhoun in downtown Charleston. Finally, if that wasn’t enough, I am also lead creative designer for musician Corey Webb and his giant concert coming up in December.

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The Super Show Ep8: Motorboatin, putting your customers to work, and the social order of capitalism

In episode 9 of The Super Show Doug and Andrew try some brew from Sweetwater and discuss how to influence current customers in order to get new customers, unveil the social order of capitalism, and have a rockin time at their Windows 7 launch party.

Click the links below to play.
Also available at Itunes …read on seekers of knowledge

 

 The Super Show Ep9: Motorboatin, putting your customers to work, and the social order of capitalism: Play Now | Play in Popup | Download (332)

Internet Marketing, SEO & Your Business Part 3

Search Engine Optimization (SEO) can be defined as the practice of improving a website’s structure, link profile, content and marketing with the goal of attracting more and better quality traffic from search engines.

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Show me the Value – Hunting for ROI in the Social Media Maze

Value is a relative term – right? What means something to me might not mean the same for you. But, we all understand that when we spend time or money to achieve a goal or solve a problem, we want to see some progress to that end. In order to realize value from time spent engaging in social media, you have to be clear on why you are “engaging” in the first place.

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