Cliche or Good Idea?
Going the Extra Mile
Have you ever had to make a purchase and the ONLY sales person available was grouchy, irritable and obviously not happy to be there? The person acts as if it is an inconvenience for you to be in their establishment, spending your money, supporting their store. This is the epitome of an awful experience, but we have all had it. As small business owners, we know that optimal customer service is key. Anyone can get ANYTHING at WalMart, but I choose to shop at small family owned stores to support the local economy. Just the other day I went into my local hardware store, and since I don’t normally frequent the hardware store I had no idea where anything was, and the nice young man behind the counter didn’t direct me to where I needed to be but took me to the correct aisle, showed me the product I needed and made suggestions of other things I may need, to save me an additional trip. WOW. That’s amazing customer service!
Going above and beyond our clients expectations is what will keep them coming back and referring us to others. Make sure you are going the extra mile for your clients. Going the extra mile means the rendering of more and better service than that for which you are paid, and giving it in a positive attitude. Search the world over for a single sound argument against this principle and you will not find it, nor will you find a single instance of enduring success, which was not gained in part by this rule of thumb.
In the web design and internet marketing business, we consistently answer the same customer questions about hiring our firm. Some are the result of “myths,” some are the mother of invention. Either way, there are a lot of small business owners in need of web development, internet marketing or sometimes, just revisions to what they already have. Sometimes, they come to us right from the get-go. Sometimes, they try to do it themselves. And sometimes, they are just seeking information to make an informed decision.
We have all heard it. “No, sorry can’t help you.” “No, you may not…” “No, you’re not getting the promotion.” No. It’s one of the first words we learn as children, often the first form of rebellion, the first feeling of disappointment or even sadness. But what if no were a positive thing? What if we said no to being lazy-how productive we could be! What if we said no to unhealthy eating-how strong we could be! What if we said no to poor business practices-How Successful We Could Be!
Passion by definition is: a strong or extravagant fondness, enthusiasm, or desire for anything; an outburst of strong emotion or feeling.
I have decided to add a new twist to Super Hero Marketing. I am adding a personal journal category. Below I list the reasons why I am doing this so that you may see the value in keeping a journal as well. They are not in any order of importance. 
Be aware that social media is not some silver bullet that will save your business. It is one element of a successful online marketing plan and realistically accounts for 8% of all online leads according to a recent 
