Comments on: Want to build your brand, inject your business with some good ol’ personality http://www.superheromarketing.net/2009/08/15/want-to-build-your-brand-inject-your-business-with-some-good-ol-personality/ Super Hero Marketing provides marketing, business, and personal development tips and information to entrepreneurs and business owners Tue, 15 Jun 2010 22:47:30 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Marci Reynolds http://www.superheromarketing.net/2009/08/15/want-to-build-your-brand-inject-your-business-with-some-good-ol-personality/comment-page-1/#comment-409 Marci Reynolds Thu, 01 Oct 2009 16:17:42 +0000 http://www.superheromarketing.net/?p=912#comment-409 Interesting, relevant post. Corporate America can often squeeze the personality right out of brands through meetings about meetings, too much legal and finance advice etc. Vanilla is just plain boring- and the leaders who do inject personality- as you highlighted, can bring their brand so much farther.<br><br>Marci Reynolds<br>J2B Marketing Interesting, relevant post. Corporate America can often squeeze the personality right out of brands through meetings about meetings, too much legal and finance advice etc. Vanilla is just plain boring- and the leaders who do inject personality- as you highlighted, can bring their brand so much farther.

Marci Reynolds
J2B Marketing

]]> By: Marci Reynolds http://www.superheromarketing.net/2009/08/15/want-to-build-your-brand-inject-your-business-with-some-good-ol-personality/comment-page-1/#comment-362 Marci Reynolds Thu, 01 Oct 2009 12:17:42 +0000 http://www.superheromarketing.net/?p=912#comment-362 Interesting, relevant post. Corporate America can often squeeze the personality right out of brands through meetings about meetings, too much legal and finance advice etc. Vanilla is just plain boring- and the leaders who do inject personality- as you highlighted, can bring their brand so much farther.<br><br>Marci Reynolds<br>J2B Marketing Interesting, relevant post. Corporate America can often squeeze the personality right out of brands through meetings about meetings, too much legal and finance advice etc. Vanilla is just plain boring- and the leaders who do inject personality- as you highlighted, can bring their brand so much farther.

Marci Reynolds
J2B Marketing

]]> By: jerrykennedy http://www.superheromarketing.net/2009/08/15/want-to-build-your-brand-inject-your-business-with-some-good-ol-personality/comment-page-1/#comment-341 jerrykennedy Tue, 25 Aug 2009 23:55:38 +0000 http://www.superheromarketing.net/?p=912#comment-341 Wow! Great post, Doug, and really timely. My partner Joel and I were just discussing this subject in response to a couple of people who took issue with the fact that, in our <a href="http://www.youtube.com/bizheretics" rel="nofollow">Burning Business Tip videos</a> on YouTube, Joel is talking about business but not always dressed in what they consider "suitable buiness attire". You hit the nail on the head. We could be stuffy and stale and make the point, or we can inject our own personalities into the message and make them fun for people to watch. It's edutainment, and people seem to be responding.<br><br>Thanks again for the post!<br><br>Jerry Kennedy<br>Co-creator of <a href="http://www.businessheretics.com/ck/" rel="nofollow">The Business Heretics</a> Wow! Great post, Doug, and really timely. My partner Joel and I were just discussing this subject in response to a couple of people who took issue with the fact that, in our Burning Business Tip videos on YouTube, Joel is talking about business but not always dressed in what they consider “suitable buiness attire”. You hit the nail on the head. We could be stuffy and stale and make the point, or we can inject our own personalities into the message and make them fun for people to watch. It's edutainment, and people seem to be responding.

Thanks again for the post!

Jerry Kennedy
Co-creator of The Business Heretics

]]> By: facebook-557554615 http://www.superheromarketing.net/2009/08/15/want-to-build-your-brand-inject-your-business-with-some-good-ol-personality/comment-page-1/#comment-340 facebook-557554615 Fri, 21 Aug 2009 23:01:51 +0000 http://www.superheromarketing.net/?p=912#comment-340 Good article and interesting comments. When it comes to brand and personality if your market is specific and you can easily target your persona then its easy. But if your want to attract and sell to a broader range of people you'll need to take it easy. <br><br>Patrick's comment: People want to know what you're doing, want to laugh and have a good time, and want to learn a little something in the process. >> is right.<br><br>If you are too full on about it many many people will switch off because its too much for them.<br>Its all about the balance and getting it right to fit your market, or to create your market. Good article and interesting comments. When it comes to brand and personality if your market is specific and you can easily target your persona then its easy. But if your want to attract and sell to a broader range of people you'll need to take it easy.

Patrick's comment: People want to know what you're doing, want to laugh and have a good time, and want to learn a little something in the process. >> is right.

If you are too full on about it many many people will switch off because its too much for them.
Its all about the balance and getting it right to fit your market, or to create your market.

]]> By: Doug_Greathouse http://www.superheromarketing.net/2009/08/15/want-to-build-your-brand-inject-your-business-with-some-good-ol-personality/comment-page-1/#comment-339 Doug_Greathouse Thu, 20 Aug 2009 18:21:44 +0000 http://www.superheromarketing.net/?p=912#comment-339 Lori You make a very good counter point. I am not saying that the way Hot For Words presents herself is for everybody but I would guess that she was shooting for the males between 16-70 demographic and is based on her subscription levels, doing a very nice job at capturing that market. In today's world marketing is all about what works to drive sales for your business. You do not have to go the cheesecake method to be engaging to your audience. I think Gary Vaynerchuk is a good example of showing personality and engaging his audience without being overly "cheesy". The encompassing point of this post is to just make sure that your business is not coming across as "stale" to your target market. Also when starting a new business give some serious thought to your brand's "personality". I believe this to be a key factor that often get's overlooked when branding a business. Lori
You make a very good counter point. I am not saying that the way Hot For Words presents herself is for everybody but I would guess that she was shooting for the males between 16-70 demographic and is based on her subscription levels, doing a very nice job at capturing that market. In today's world marketing is all about what works to drive sales for your business. You do not have to go the cheesecake method to be engaging to your audience. I think Gary Vaynerchuk is a good example of showing personality and engaging his audience without being overly "cheesy". The encompassing point of this post is to just make sure that your business is not coming across as "stale" to your target market. Also when starting a new business give some serious thought to your brand's "personality". I believe this to be a key factor that often get's overlooked when branding a business.

]]> By: Doug Greathouse http://www.superheromarketing.net/2009/08/15/want-to-build-your-brand-inject-your-business-with-some-good-ol-personality/comment-page-1/#comment-438 Doug Greathouse Thu, 20 Aug 2009 18:21:00 +0000 http://www.superheromarketing.net/?p=912#comment-438 Lori You make a very good counter point. I am not saying that the way Hot For Words presents herself is for everybody but I would guess that she was shooting for the males between 16-70 demographic and is based on her subscription levels, doing a very nice job at capturing that market. In today's world marketing is all about what works to drive sales for your business. You do not have to go the cheesecake method to be engaging to your audience. I think Gary Vaynerchuk is a good example of showing personality and engaging his audience without being overly "cheesy". The encompassing point of this post is to just make sure that your business is not coming across as "stale" to your target market. Also when starting a new business give some serious thought to your brand's "personality". I believe this to be a key factor that often get's overlooked when branding a business. Lori
You make a very good counter point. I am not saying that the way Hot For Words presents herself is for everybody but I would guess that she was shooting for the males between 16-70 demographic and is based on her subscription levels, doing a very nice job at capturing that market. In today's world marketing is all about what works to drive sales for your business. You do not have to go the cheesecake method to be engaging to your audience. I think Gary Vaynerchuk is a good example of showing personality and engaging his audience without being overly "cheesy". The encompassing point of this post is to just make sure that your business is not coming across as "stale" to your target market. Also when starting a new business give some serious thought to your brand's "personality". I believe this to be a key factor that often get's overlooked when branding a business.

]]> By: Lori http://www.superheromarketing.net/2009/08/15/want-to-build-your-brand-inject-your-business-with-some-good-ol-personality/comment-page-1/#comment-338 Lori Thu, 20 Aug 2009 17:58:24 +0000 http://www.superheromarketing.net/?p=912#comment-338 Your article makes an important point ...however the cheesecake exterior is bound to turn away a great many women business owners and decision makers who do not resort to that tactic. Yeah, sure maybe it works...but it would be nice to think beyond that. Your article makes an important point …however the cheesecake exterior is bound to turn away a great many women business owners and decision makers who do not resort to that tactic. Yeah, sure maybe it works…but it would be nice to think beyond that.

]]> By: Lori http://www.superheromarketing.net/2009/08/15/want-to-build-your-brand-inject-your-business-with-some-good-ol-personality/comment-page-1/#comment-437 Lori Thu, 20 Aug 2009 17:58:00 +0000 http://www.superheromarketing.net/?p=912#comment-437 Your article makes an important point ...however the cheesecake exterior is bound to turn away a great many women business owners and decision makers who do not resort to that tactic. Yeah, sure maybe it works...but it would be nice to think beyond that. Your article makes an important point …however the cheesecake exterior is bound to turn away a great many women business owners and decision makers who do not resort to that tactic. Yeah, sure maybe it works…but it would be nice to think beyond that.

]]> By: Patrick Riddle http://www.superheromarketing.net/2009/08/15/want-to-build-your-brand-inject-your-business-with-some-good-ol-personality/comment-page-1/#comment-336 Patrick Riddle Mon, 17 Aug 2009 20:08:15 +0000 http://www.superheromarketing.net/?p=912#comment-336 Hey Doug, Great post man ... and I'm not just saying that because you included one of my videos :) Being personal and entertaining go a long way. I just recently decided to lean in that direction more rather than being strictly focused on delivering solid content. People want to know what you're doing, want to laugh and have a good time, and want to learn a little something in the process. ~ Patrick Riddle Hey Doug,

Great post man … and I'm not just saying that because you included one of my videos :)

Being personal and entertaining go a long way. I just recently decided to lean in that direction more rather than being strictly focused on delivering solid content.

People want to know what you're doing, want to laugh and have a good time, and want to learn a little something in the process.

~ Patrick Riddle

]]> By: Patrick Riddle http://www.superheromarketing.net/2009/08/15/want-to-build-your-brand-inject-your-business-with-some-good-ol-personality/comment-page-1/#comment-436 Patrick Riddle Mon, 17 Aug 2009 20:08:00 +0000 http://www.superheromarketing.net/?p=912#comment-436 Hey Doug, Great post man ... and I'm not just saying that because you included one of my videos :) Being personal and entertaining go a long way. I just recently decided to lean in that direction more rather than being strictly focused on delivering solid content. People want to know what you're doing, want to laugh and have a good time, and want to learn a little something in the process. ~ Patrick Riddle Hey Doug,

Great post man … and I'm not just saying that because you included one of my videos :)

Being personal and entertaining go a long way. I just recently decided to lean in that direction more rather than being strictly focused on delivering solid content.

People want to know what you're doing, want to laugh and have a good time, and want to learn a little something in the process.

~ Patrick Riddle

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