Inbound Marketing : Is your business missing the boat?

Let's talk inbound marketing.  It amazes me that many business owners are not harnessing the power of inbound marketing to generate sales and leads for their business. Inbound Marketing is marketing focusing on getting found by potential customers who are already looking for your service or product. Unlike most other forms of advertising it is most often not an interruption to what you are doing. Incorporating Inbound Marketing is not as difficult as you might think! Here are a couple key components: Blogs - There are many benefits to blogging. One of the primary benefits is that you are able to establish yourself as an expert in your field by sharing your knowledge through your blog. Blogging can give you a real advantage... Read more »

Should your business advertise on facebook?

1311135008__FaceBookWe work with many different types of companies in both the B2B space and the B2C space. Inevitably at some point in developing their online strategy the topic arises as to what role should Facebook play? The answer always depends on who the companies target market is and what type of product or service do they offer? When examining a companies products or service and whether it fits on Facebook we ask three key questions

1. Is it something people would buy impulsively?  People do not come to Facebook to shop normally so products or services that are fun, inexpensive, and self gratifying tend to do well on Facebook. 2.... Read more »

Want to win (and keep) more customers for your business? – Be Remarkable.

body-wash-two-in-one-small-26640Most every business wants to be remarkable. Why is it then that so many businesses are not remarkable. They seem to be doing a lot of the same uninteresting things especially when it comes to marketing. Many business owners or managers have a hard time getting out of the - It's what we have always done mentality.  This is especially true of established businesses that have seen success doing what they have always done. Because being remarkable often relies on out of the box thinking, adopting a marketing strategy that leans in that direction is  often seen as risky. I bet you can think of two or three recent things... Read more »