Inbound Marketing : Is your business missing the boat?

Let’s talk inbound marketing.  It amazes me that many business owners are not harnessing the power of inbound marketing to generate sales and leads for their business. Inbound Marketing is marketing focusing on getting found by potential customers who are already looking for your service or product. Unlike most other forms of advertising it is […] Read more »

Should your business advertise on facebook?

We work with many different types of companies in both the B2B space and the B2C space. Inevitably at some point in developing their online strategy the topic arises as to what role should Facebook play? The answer always depends on who the companies target market is and what type of product or service do […] Read more »

Want to win (and keep) more customers for your business? – Be Remarkable.

Most every business wants to be remarkable. Why is it then that so many businesses are not remarkable. They seem to be doing a lot of the same uninteresting things especially when it comes to marketing. Many business owners or managers have a hard time getting out of the – It’s what we have always […] Read more »

Online Marketing Success: It’s in the numbers.

If you want your company’s online marketing to be successful you need to pay attention to the numbers. I would argue with anyone that the ability to quantify, test, and optimize is what makes digital marketing trump all other forms of marketing. I do believe there is value in other forms of marketing but no […] Read more »

The Joint Venture : One of The Most Powerful and Often Overlooked Marketing Strategies.

Business owners have a multitude of marketing strategies at their disposal. The Internet and social media have added even more ways to market than ever before. One marketing tactic that is often overlooked is the joint venture. This is especially helpful to businesses starting out. If a new business can align itself with a non-competing […] Read more »

Getting The Most Out of Your Facebook Business Page

How -to-optimize-facebook-business-page-facebook-store

Many small businesses have a Facebook page just because every businesses seems to have one.  They have no plan on how they want to use Facebook to grow their business. I do believe almost every business should have a social media presence as the web is getting more and more social especially in the all […] Read more »

How To Design And Use Your Facebook Business Timeline

SuperHero marketing Timeline Thumbnail

Facebook is constantly changing. Just when we get used to something it seems it changes. Many business owners were caught off guard when Facebook recently changed the business pages to a different layout called timeline. This happens when you do not own the platform your using for promotion. In a later post I will cover how […] Read more »

How to Set up an HD Video Studio for Less Than $400

Video Equipment for Small Business Web Videos

So by giving you content ideas, how to shoot web videos, and how to search engine optimize and distribute your videos we have taken most of the roadblocks out of the way. The one thing we have not covered is the perceived high cost of shooting video. You may be surprised that video equipment has […] Read more »