Value is a relative term - right? What means something to me might not mean the same for you. But, we all understand that when we spend time or money to achieve a goal or solve a problem, we want to see some progress to that end. In order to realize value from time spent engaging in social media, you have to be clear on why you are "engaging" in the first place. You need to know what you want from social media - are you looking for customers, clients, franchise prospects, channel partners or collaborators, newsletter... Read more »