How to Set up an HD Video Studio for Less Than $400
So by giving you content ideas, how to shoot web videos, and how to search engine optimize and distribute your videos we have taken most of the roadblocks out of the way. The one thing we have not covered is the perceived high cost of shooting video. You may be surprised that video equipment has gotten much more affordable than it has been in the past.
Below is a list of everything you will need to shoot professional web videos complete with cost. Read on seekers of knowledge.. »
Search Engine Optimizing Videos For Local Search
Showing up in Local Search Rankings is pivotal for small businesses. One way to improve your rankings is using video. Google likes to give different media options in search results when possible. You can find some content ideas for your videos here and a how to shoot video for the web tutorial here.
Now let’s cover how to get those nicely shot videos ranked locally in Google. To make it easier to follow I will once again us the wine store example from the earlier post. Read on seekers of knowledge.. »
How To Shoot a SUPER Video For Your Website
Did you know that a local business has a better chance of ranking for relevant search terms using YouTube hosted, highly optimized videos than any other approach? – Blog post coming soon on Local SEO for videos.
Video production for the web has gotten very affordable. I will create another blog post about picking the best equipment at the best value in another blog post and add the link here once I do.
Below are the steps to create a great video for your website.
Great Videos Ideas for Your Company Website
Many business owners would love to add video to their website but are often unsure of what will work best for their business. Below are some ideas for video content that will help your website engage your audience and sell your product or service.
Storytelling – You can tell the story of your brand’s history or a customer experience. This gets your audience more in touch with your brand. If the story is good your customers may share it with their friends. Below is an example of the story of how Coloft – a coworking space in Santa Monica California got started.
Read on seekers of knowledge.. »
Picking An Email Marketing Platform
There are many email marketing platforms to choose from. So how do you decide which one is right for your business? In this post I will cover our top 3 email marketing platforms and pros and cons of each. I will grade them on their features and benefits using an A to F scale.
Read on seekers of knowledge.. »
Why we don’t sell “web design”.
SuperHero Marketing is not a web design company and we do not sell web design. What we are is a web solutions company. Yes designing websites is something we do and we take pride in creating great websites for our clients. Our primary goal is to provide you with online strategies and tools to assist you in accomplishing your business objectives. A website is just one component of a successful web strategy. Having a website for your business is very important as it has become the primary way most consumers seek out businesses. However, business owners should not go into the process of getting a website or revamping an existing website without first answering the following question
What business goals do I want my website to help me accomplish?
Read on seekers of knowledge.. »
PHP script to properly format phone numbers
Summary: One of the biggest challenges as a programmer lies in the fact that you have to think ahead for your users so that things work seamlessly. On any site involving input fields that interact with a database, it is critical that the information be validated before going into the database, and with a bit of forethought you can make sure that the inputs are not only valid, but in a standardized format.
Consider phone numbers as an example. If you ask 10 people to write down their phone numbers, you might get several different responses:
- 555.5555
- 555-5555
- 555.555.5555
- 555-555-5555
- (555)555.5555
- (555)555-5555
- 5555555
- 5555555555
- 1.555.555.5555
- 1-555-555-5555
- 1(555)555.5555
- 1(555)555-5555
Read on seekers of knowledge.. »
Entrepreneur Spotlight: Kamran Popkin

Kamran Popkin
Creative Director at Swag Club
As a true bio for Kamran cannot be found online and he is reluctant to give one, I have decided to tell you what I know and think about Kamran Pompkin. I think of him as a mad toy making genius. He has oodles and oodles of creativity. Look up “out of the box thinker” in the dictionary, I don’t really think they put whole phrases in the dictionary, but if they did there to the left would be Kamran’s smiling mug. He is also one of the most unique individuals you will ever meet and it does not seem like an act – it is truly his persona. Although I am not in his inner circle (those otherwise known as instigators) he makes me feel like I need to be, as if I am missing out on something, Which I am sure I am. He does this without seeming like an elitist because the people in this inner circle are not all CEO’s, Heads of States, and such, just cool cats that he likes and likes what they do and vice versa. That may be totally wrong, how am I truly to know what the criteria of becoming an instigator is.
Kamran has taken an industry of “koozie mongers” – his words not mine – and carved out something extraordinary and special. If you really want to know the value of Kamran and Swag Club seek out one of their clients. They will tell you the story of how Kamran has helped tell a story with their brand (koozies don’t normally help tell stories) and provided them with something that truly felt original and fit their brand perfectly.
Read on seekers of knowledge.. »







