Let's talk inbound marketing. It amazes me that many business owners are not harnessing the power of inbound marketing to generate sales and leads for their business. Inbound Marketing is marketing focusing on getting found by potential customers who are already looking for your service or product. Unlike most other forms of advertising it is most often not an interruption to what you are doing. Incorporating Inbound Marketing is not as difficult as you might think! Here are a couple key components: Blogs - There are many benefits to blogging. One of the primary benefits is that you are able to establish yourself as an expert in your field by sharing your knowledge through your blog. Blogging can give you a real advantage... Read more »
There are many email marketing platforms to choose from. So how do you decide which one is right for your business? In this post I will cover our top 3 email marketing platforms and pros and cons of each. I will grade them on their features and benefits using an A to F scale. The first one I will cover is Aweber.