Business owners have a multitude of marketing strategies at their disposal. The Internet and social media have added even more ways to market than ever before. One marketing tactic that is often overlooked is the joint venture. This is especially helpful to businesses starting out. If a new business can align itself with a non-competing business that has an established customer base that is largely made up of the same target market it can be a great boost to the new business. We often see this concept in play when it comes to non-profits and charities teaming up with for profit businesses. One variation of this is when a for profit businesses will market and sponsor events and campaigns of non... Read more »
Facebook is constantly changing. Just when we get used to something it seems it changes. Many business owners were caught off guard when Facebook recently changed the business pages to a different layout called timeline. This happens when you do not own the platform your using for promotion. In a later post I will cover how and why not to put your eggs in one basket. For now let's talk about how to optimize the design of our Facebook Business pages.
The most obvious change in the layout is the large banner cover that goes across the top.
Below are some things to remember when designing your... 
