Business owners have a multitude of marketing strategies at their disposal. The Internet and social media have added even more ways to market than ever before. One marketing tactic that is often overlooked is the joint venture. This is especially helpful to businesses starting out. If a new business can align itself with a non-competing business that has an established customer base that is largely made up of the same target market it can be a great boost to the new business. We often see this concept in play when it comes to non-profits and charities teaming up with for profit businesses. One variation of this is when a for profit businesses will market and sponsor events and campaigns of non... Read more »
Many small businesses have a Facebook page just because every businesses seems to have one. They have no plan on how they want to use Facebook to grow their business. I do believe almost every business should have a social media presence as the web is getting more and more social especially in the all important area of search. However simply having a presence is not enough you also should have a plan on how to use each social media channel. With that being said let's look at how to optimize your companies Facebook page. I discussed in a previous post on how to properly set up... Read more »
Facebook is constantly changing. Just when we get used to something it seems it changes. Many business owners were caught off guard when Facebook recently changed the business pages to a different layout called timeline. This happens when you do not own the platform your using for promotion. In a later post I will cover how and why not to put your eggs in one basket. For now let's talk about how to optimize the design of our Facebook Business pages. The most obvious change in the layout is the large banner cover that goes across the top. Below are some things to remember when designing your... Read more »
So by giving you content ideas, how to shoot web videos, and how to search engine optimize and distribute your videos we have taken most of the roadblocks out of the way. The one thing we have not covered is the perceived high cost of shooting video. You may be surprised that video equipment has gotten much more affordable than it has been in the past. Below is a list of everything you will need... Read more »
Showing up in Local Search Rankings is pivotal for small businesses. One way to improve your rankings is using video. Google likes to give different media options in search results when possible. You can find some content ideas for your videos here and a how to shoot video for the web tutorial here. Now let's cover how to get those nicely shot videos ranked locally in Google. To make it easier to follow I will once again us the wine store example from the earlier post. First... Read more »
Many business owners would love to add video to their website but are often unsure of what will work best for their business. Below are some ideas for video content that will help your website engage your audience and sell your product or service. Storytelling - You can tell the story of your brand's history or a customer experience. This gets your audience more in touch with your brand. If the story is good your customers may share it with their friends. Below is an example of the story of how Coloft - a coworking space in Santa Monica California got started. Testimonials -... Read more »
There are many email marketing platforms to choose from. So how do you decide which one is right for your business? In this post I will cover our top 3 email marketing platforms and pros and cons of each. I will grade them on their features and benefits using an A to F scale. The first one I will cover is Aweber.