Want to win (and keep) more customers for your business? – Be Remarkable.

body-wash-two-in-one-small-26640Most every business wants to be remarkable. Why is it then that so many businesses are not remarkable. They seem to be doing a lot of the same uninteresting things especially when it comes to marketing. Many business owners or managers have a hard time getting out of the - It's what we have always done mentality.  This is especially true of established businesses that have seen success doing what they have always done. Because being remarkable often relies on out of the box thinking, adopting a marketing strategy that leans in that direction is  often seen as risky. I bet you can think of two or three recent things... Read more »

The Joint Venture : One of The Most Powerful and Often Overlooked Marketing Strategies.

Local Business Marketing - Joint Venture Business owners have a multitude of marketing strategies at their disposal. The Internet and social media have added even more ways to market than ever before. One marketing tactic that is often overlooked is the joint venture. This is especially helpful to businesses starting out. If a new business can align itself with a non-competing business that has an established customer base that is largely made up of the same target market it can be a great boost to the new business. We often see this concept in play when it comes to non-profits and charities teaming up with for profit businesses. One variation of... Read more »

What Brett Favre and the Packers can teach us about marketing.

Brett Favre sports illustrated cover - Minnesota VikingsGood stories sell products and services! Tonight there is  Mega Monday Night NFL football game on, perhaps you heard that Brett Favre is squaring off against his old team. For any of you who have followed this story, you know that there is a lot of animosity between Favre and the Packers front office. Quick rundown for anyone that has been living under a rock or does not care about the NFL

  • Favre says he is retiring (again) then changes his mind (again).
  • Green Bay does not want him back (after he has been there for over after 16 years with the team)
  • Favre... Read more »

What’s your puppy?

puppy holding stuffed a animalI know you are wondering about the headline to this post and so you start reading this entry hoping to make sense out of it. Just like that I have got your attention. If that didn't do it the picture with the post did. Do you have a puppy? What I mean by that is what do you use to entice your audience to read or engage with your content? Have you ever walked by a puppy and not had the urge to go up and pet it? Your marketing and public relations materials can have the same effect as that cute puppy if... Read more »

Selling Yourself In 30 Seconds

kid selling tomatoesI recently attended a speed networking session. It's like speed dating...but you actually meet people you'd like to spend time with! There were about 50 people in the room and you sit with each of them for one minute. This gives both people the opportunity to share thier 30-second commercial for thier company. So in an hour you make contact with 49people who could be potential clients or a referral source. What an awesome idea!! Networking is as valuable as you make it. You have to be able to effectively and cohesively share what you do and... Read more »

Want to build your brand, inject your business with some good ol’ personality

hotforwords Let's face it folks, We all want to be entertained. You cannot sell anything by boring people with your "fancy" industry lingo. Do you remember your favorite classes in school? I bet they had teachers that were engaging. You loved going to class because not only did you learn from that teacher but it was at least a little fun. The same principal applies to marketing your business. You want to make it very hard for your clients and prospects to forget you. I am not saying you need to be an "entertainer" but you do have to be engaging. If they are talking about... Read more »

Marketing In 3D

Kid wearing 3D glassesHave you seen a 3D movie this year? Unless you are like me and only see about 2-3 movies a year, I bet you have, especially if you have kids.  Monsters vs Aliens has grossed over $375 million worldwide and Up had an opening weekend of over $62 million. What has helped these movies rise to the top of the summertime box office? The answer is having them available in 3D. Though I am sure they would have done well despite the fact that 3D was an option. The movie studios are on top of their marketing game. The advances... Read more »