Business owners have a multitude of marketing strategies at their disposal. The Internet and social media have added even more ways to market than ever before. One marketing tactic that is often overlooked is the joint venture. This is especially helpful to businesses starting out. If a new business can align itself with a non-competing business that has an established customer base that is largely made up of the same target market it can be a great boost to the new business. We often see this concept in play when it comes to non-profits and charities teaming up with for profit businesses. One variation of this is when a for profit businesses will market and sponsor events and campaigns of non... Read more »
Let's face it folks, We all want to be entertained. You cannot sell anything by boring people with your "fancy" industry lingo. Do you remember your favorite classes in school? I bet they had teachers that were engaging. You loved going to class because not only did you learn from that teacher but it was at least a little fun. The same principal applies to marketing your business. You want to make it very hard for your clients and prospects to forget you. I am not saying you need to be an "entertainer" but you do have to be engaging. If they are talking about... 
Have you seen a 3D movie this year? Unless you are like me and only see about 2-3 movies a year, I bet you have, especially if you have kids. Monsters vs Aliens has grossed over $375 million worldwide and Up had an opening weekend of over $62 million. What has helped these movies rise to the top of the summertime box office? The answer is having them available in 3D. Though I am sure they would have done well despite the fact that 3D was an option. The movie studios are on top of their marketing game. The advances... 
On episode two we cover twitter 101, talking logos, getting a free Ivy leauge education, and how to pimpify your students.
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