Friday, July 30 2010
Good stories sell products and services! Tonight there is Mega Monday Night NFL football game on, perhaps you heard that Brett Favre is squaring off against his old team. For any of you who have followed this story, you know that there is a lot of animosity between Favre and the Packers front office.
I know you are wondering about the headline to this post and so you start reading this entry hoping to make sense out of it. Just like that I have got your attention. If that didn’t do it the picture with the post did. Do you have a puppy? What I mean by that is what do you use to entice your audience to read or engage with your content? Have you ever walked by a puppy and not had the urge to go up and pet it? Your marketing and public relations materials can have the same effect as that cute puppy if you are creative and think about what truly interests your market. I am ashamed to admit this but, I find myself compelled to read the cover of the super market tabloids while standing in line at the grocery store. Why? Because they have either pictures or headlines that pull me in. I will not pick one up and read it because ultimately I do not care what is happening with Brad and Angelina however, I am not like most of America that seems to eat up celebrity gossip. They are doing a wonderful job of pulling in their target market. By the way, did you know that Michael Jackson was Brought Back from the Dead!
Check out this video of an AWESOME SuperHero Marketing tactic!
I recently attended a speed networking session. It’s like speed dating…but you actually meet people you’d like to spend time with! There were about 50 people in the room and you sit with each of them for one minute. This gives both people the opportunity to share thier 30-second commercial for thier company. So in an hour you make contact with 49people who could be potential clients or a referral source. What an awesome idea!!
Let’s face it folks, We all want to be entertained. You cannot sell anything by boring people with your “fancy” industry lingo. Do you remember your favorite classes in school? I bet they had teachers that were engaging. You loved going to class because not only did you learn from that teacher but it was at least a little fun. The same principal applies to marketing your business. You want to make it very hard for your clients and prospects to forget you. I am not saying you need to be an “entertainer” but you do have to be engaging. If they are talking about you they are also indirectly talking about your business. …read on seekers of knowledge
Have you seen a 3D movie this year? Unless you are like me and only see about 2-3 movies a year, I bet you have, especially if you have kids. Monsters vs Aliens has grossed over $375 million worldwide and Up had an opening weekend of over $62 million. What has helped these movies rise to the top of the summertime box office? The answer is having them available in 3D. Though I am sure they would have done well despite the fact that 3D was an option. The movie studios are on top of their marketing game. The advances in and decelerating cost of home theater electronics combined with the cost of taking the family to see a movie are giving us more reasons to stay home. The studios realize this so they gave everyone an “advanced option” that is not available anywhere else.
On episode two we cover twitter 101, talking logos, getting a free Ivy leauge education, and how to pimpify your students.
The Super Show Ep#2 Twitter Tips, Free MIT ED, and Student Pimpification: Play Now | Play in Popup | Download (292)
Check out this video of an AWESOME SuperHero Marketing tactic! ...
Do you remember when you where a kid and life was full of possibilities? Then it seemed that as you got older the dreams got smaller and you no longer thought that you could be a...
Let's face it folks, We all want to be entertained. You cannot sell anything by boring people with your "fancy" industry lingo. Do you remember your favorite classes in school? I...
Search Engine Optimization (SEO) can be defined as the practice of improving a website's structure, link profile, content and marketing with the goal of attracting more and better ...
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