What’s your puppy?
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I know you are wondering about the headline to this post and so you start reading this entry hoping to make sense out of it. Just like that I have got your attention. If that didn’t do it the picture with the post did. Do you have a puppy? What I mean by that is what do you use to entice your audience to read or engage with your content? Have you ever walked by a puppy and not had the urge to go up and pet it? Your marketing and public relations materials can have the same effect as that cute puppy if you are creative and think about what truly interests your market. I am ashamed to admit this but, I find myself compelled to read the cover of the super market tabloids while standing in line at the grocery store. Why? Because they have either pictures or headlines that pull me in. I will not pick one up and read it because ultimately I do not care what is happening with Brad and Angelina however, I am not like most of America that seems to eat up celebrity gossip. They are doing a wonderful job of pulling in their target market. By the way, did you know that Michael Jackson was Brought Back from the Dead!
