The Joint Venture : One of The Most Powerful and Often Overlooked Marketing Strategies.

Local Business Marketing - Joint Venture Business owners have a multitude of marketing strategies at their disposal. The Internet and social media have added even more ways to market than ever before. One marketing tactic that is often overlooked is the joint venture. This is especially helpful to businesses starting out. If a new business can align itself with a non-competing business that has an established customer base that is largely made up of the same target market it can be a great boost to the new business. We often see this concept in play when it comes to non-profits and charities teaming up with for profit businesses. One variation of... Read more »

Selling Yourself In 30 Seconds

kid selling tomatoesI recently attended a speed networking session. It's like speed dating...but you actually meet people you'd like to spend time with! There were about 50 people in the room and you sit with each of them for one minute. This gives both people the opportunity to share thier 30-second commercial for thier company. So in an hour you make contact with 49people who could be potential clients or a referral source. What an awesome idea!! Networking is as valuable as you make it. You have to be able to effectively and cohesively share what you do and... Read more »