Great Videos Ideas for Your Company Website

Many business owners would love to add video to their website but are often unsure of what will work best for their business. Below are some ideas for video content that will help your website engage your audience and sell your product or service. Storytelling – You can tell the story of your brand’s history […] Read more »

Picking An Email Marketing Platform

There are many email marketing platforms to choose from. So how do you decide which one is right for your business? In this post I will cover  our top 3 email marketing platforms and pros and cons of each.  I will grade them on their features and benefits using an A to F scale.   […] Read more »

Why we don’t sell “web design”.

SuperHero Marketing is not a web design company and we do not sell web design. What we are is  a web solutions company. Yes designing websites is something we do and we take pride in creating great websites for our clients. Our primary goal is to provide you with online strategies and tools to assist […] Read more »

Top 3 Internet Marketing Myths Debunked

In the web design and internet marketing business, we consistently answer the same customer questions about hiring our firm. Some are the result of “myths,” some are the mother of invention. Either way, there are a lot of small business owners in need of web development, internet marketing or sometimes, just revisions to what they […] Read more »

Why Video Makes More Money Than Anything Else Period!

Are you scared of video for any or all of the following reasons? It’s expensive It takes to much time Your not comfortable being on camera You are not technically savvy Well guess what- you can now throw all of those reasons out the window.  Andy Jenkins shows you how any regular joe can become […] Read more »

10 things that will turn your website into a sales machine

Being a media and marketing company I encounter bad websites on a daily basis. Granted there are different levels of bad, and in general your website will never be perfect as technology continues to evolve. Right now someone can point their Iphone at your business and get all the reviews that are posted on yelp and other review sites. Read more »

Why Most Small Businesses Fail at Twitter

What’s that saying, “if you fail to plan, you plan to fail?” Well, just like any marketing strategy, social media needs planning. You cannot just jump on Twitter or Facebook and expect to make sales or generate a lead database without some planning. The fact is, most small businesses fail at Facebook and Twitter because they fail to plan strategies that convert followers and fans to leads and customers. However, when implemented properly, a customized Facebook fan page and a Twitter account can directly increase your ability to collect and message leads and boost sales. Take Papa John’s Facebook Page: it is responsible for improving sales by more than 28% for the pizza chain and their incentive iniatives like free pizza’s for friends helped them double their fan base in a single month. Conversely, check out Jet Blue’s Twitter Page: by tweeting their deal of day, they have directly improved sales and been able to prove ROI on Twitter. But neither of these companies jumped into social media without a game plan and nor should you. Read more »

Internet Marketing, SEO & Your Business Part 3

Search Engine Optimization (SEO) can be defined as the practice of improving a website’s structure, link profile, content and marketing with the goal of attracting more and better quality traffic from search engines. To me, Search Engine Optimization encompasses a large piece of what is known as Internet Marketing & Promotions. Simply put, Internet Marketing […] Read more »