Online Marketing
Why Most Small Businesses Fail at Twitter
What’s that saying, “if you fail to plan, you plan to fail?” Well, just like any marketing strategy, social media needs planning. You cannot just jump on Twitter or Facebook and expect to make sales or generate a lead database without some planning. The fact is, most small businesses fail at Facebook and Twitter because they fail to plan strategies that convert followers and fans to leads and customers. However, when implemented properly, a customized Facebook fan page and a Twitter account can directly increase your ability to collect and message leads and boost sales. Take Papa John’s Facebook Page: it is responsible…
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Internet Marketing, SEO & Your Business Part 3
Search Engine Optimization (SEO) can be defined as the practice of improving a website’s structure, link profile, content and marketing with the goal of attracting more and better quality traffic from search engines.
To me, Search Engine Optimization encompasses a large piece of what is known as Internet Marketing & Promotions. Simply put, Internet Marketing brings more people to a website which places them directly in front of a great marketing message…Your Website. It’s no secret that more and more companies like Proctor & Gamble and other Fortune 500 companies are shifting their advertising and marketing dollars away from traditional marketing outlets over to online…
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Twitter vs Spam: A few bad apples spoil the lot.
I am going to start this post off with how I feel personally about the enforcement of the no recurring tweet rule from twitter. Last night I went to my Socialoomph account to write up a scheduled tweet. I was alarmed to see a lot of tweets surrounded in a light red box with this message :
This tweet was not published. This recurring tweet has been deactivated. Please see our blog post at http://www.socialoomphblog.com/recurring-tweets/ for more information.
My first reaction was WTF? Then I proceeded to Socialoomph’s blog and read all the comments left on the…
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What’s so big about twitter?
Last night we, at Arcimedia, went to our second event hosted by the Social Media Club of Charleston. While last month’s gathering came down to a few getting-to-know-you beers during happy hour, yesterday’s meeting format was more akin to an open-discussion, social networking symposium; with one word dominating most of the dialogue: Twitter.
It seems that there are still many people, those who are social networking engineers included, who still do not understand the big deal about Twitter. Who cares? Why do people enjoy it so much? Where is the power?
To answer this, let us go back to around 2002/2003 when Nextel came out with…
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How to use social media to market your business
If your business is not using social media you are missing out on a huge opportunity to increase your exposure and sales.
In examining the question of why a business has not yet taking the plunge and started establishing itself on social media, we have heard the following “excuses”
- Lack of time
- Lack of understanding
- It will not work for my industry
- Social Media is just a fad
- Do not think it is an effective marketing medium
In response:
If you or your staff does not have time, there are marketing companies that already have a great…
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Are you leaving money on the table by not using pay-per click marketing?
There is a technology gap between business owners that see value in using technology as a tool to grow their businesses and those who do not. Those who leverage technology – be it mobile, wireless, hosted applications or online marketing will continue to boost their sales and enhance customer loyalty more than their competition.
A recent survey showed that 60% of businesses with web sites are not taking advantage of cost per click marketing. Cost per click marketing is very easy to implement and has a very low risk. If no one clicks on your advertisements you don’t pay for it. Compare the ROI of pay per click against other forms…
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Internet Marketing, SEO and Your Business- The Straight Facts Pt 2
Internet Marketing and Search Engine Optimization cover a broad range of online promotion tactics. Some of these methods include organic search engine optimization, paid (Google Adwords) advertising, paid banner placement on various websites, email marketing, social media marketing, website analytics, website flow and website structure to name a few. Hiring an SEO specialist who is keen and up to date on all the latest Internet Marketing information and ORGANIC placement algorithms can prove to be an invaluable investment.
Hiring a professional who can achieve organic (non paid) search engine placement will continuously bring your website traffic without costing you money for every link click. Paid search engine…
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Internet Marketing, Search Engine Optimization & Your Business – The Straight Facts
This is a series that will be at least 3 parts covering Internet Marketing, SEO and Your business. To kick off the series we are 
going to look at the straight facts of the Internet and help to show you the potential that is waiting for your business. We are going to be looking at Internet Usage, Search Engine Usage, Internet Advertising and Social Media Marketing.
▪ According to Nielsen, there are 1,200,000,000 billion people with access to the Internet conducting 66 billion searches a month. Moreover, 76% of all searches happen outside of North America.
▪ 72% of the United States population is “online”,…
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