Search Engine Marketing
Internet Marketing, SEO & Your Business Part 3
Search Engine Optimization (SEO) can be defined as the practice of improving a website’s structure, link profile, content and marketing with the goal of attracting more and better quality traffic from search engines.
To me, Search Engine Optimization encompasses a large piece of what is known as Internet Marketing & Promotions. Simply put, Internet Marketing brings more people to a website which places them directly in front of a great marketing message…Your Website. It’s no secret that more and more companies like Proctor & Gamble and other Fortune 500 companies are shifting their advertising and marketing dollars away from traditional marketing outlets over to online…
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Are you leaving money on the table by not using pay-per click marketing?
There is a technology gap between business owners that see value in using technology as a tool to grow their businesses and those who do not. Those who leverage technology – be it mobile, wireless, hosted applications or online marketing will continue to boost their sales and enhance customer loyalty more than their competition.
A recent survey showed that 60% of businesses with web sites are not taking advantage of cost per click marketing. Cost per click marketing is very easy to implement and has a very low risk. If no one clicks on your advertisements you don’t pay for it. Compare the ROI of pay per click against other forms…
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