Friday, July 30 2010
Search Engine Optimization (SEO) can be defined as the practice of improving a website’s structure, link profile, content and marketing with the goal of attracting more and better quality traffic from search engines.
Internet Marketing and Search Engine Optimization cover a broad range of online promotion tactics. Some of these methods include organic search engine optimization, paid (Google Adwords) advertising, paid banner placement on various websites, email marketing, social media marketing, website analytics, website flow and website structure to name a few. Hiring an SEO specialist who is keen and up to date on all the latest Internet Marketing information and ORGANIC placement algorithms can prove to be an invaluable investment.
This is a series that will be at least 3 parts covering Internet Marketing, SEO and Your business. To kick off the series we are 
going to look at the straight facts of the Internet and help to show you the potential that is waiting for your business. We are going to be looking at Internet Usage, Search Engine Usage, Internet Advertising and Social Media Marketing.
My Custom Car Space is on the front page of Yahoo search results for keywords “custom cars” and “custom car”. The listings are 6th and 4th respectively. For “custom car” the site ranks only behind Yahoo itself, Wikipedia, and CarDomain (which has over 600,00 members and counting). Those sites are definitely heavy hitters. They are very pleased with those results to say the least. As I stated in a previous blog (SEO vs Google) your site can rank high in one search engine and not be even close in another. My Custom Car Space is in this situation as their Google Rank is not even in the top 100. Arcimedia is currently working on rectifying that for My Custom Car Space. We hope to receive similar results as we did for Yahoo. Although Google is and probably will continue to be for some time, the big daddy of search Yahoo is nothing to sneeze at. Their are a lot of companies out there that would love to be on the front page of Yahoo for their primary keywords.
Everybody loves Google. Except a lot of people in the SEO Industry. Just when you think one tactic works, Google up and changes their algorithim. Google has very good intentions, they want the most relevant results to show up for the average user searching based on particular keywords. But like it or not we live in a capitalist society, and he who works the hardest or pays for a service to get there site higher in the rankings should be rewarded with just what he worked for or paid for. Do not get me wrong, I am not advocating using unethical tactics to achieve the goal of search engine relevance. I am talking about filling your site with good content and being mindful of search engines as you build your site and fill it with content. A good article that elaborates on this is The Art Of SEO by Jill Whalen. A good SEO expert in most cases is worth the fees that they charge. They work that they do requires a lot of time and knowledge. In addition they have to keep themselves updated with the latest information. What worked well yesterday in SEO may not work as well today. Especially in the case of Google. A good SEO specialist should let you know up front about the measures they will go through in optimizing your site. The last thing you want is for someone to use “SEO tricks” to get your site higher in the search engine rankings. The tricks I am reffering to are things like hiding keyword text so that the user cannot see it but the search engine spiders can. That trick and many others were used in the past and google has gotten wise every time. You want an SEO expert that will use only fundamental proven search engine strategies. The last thing you want is for google to blacklist your site. Then the hopes of ever getting your site found in the near future are slim. What worries me about Google is this: They are very secretive about there ever changing algorithim. This makes the job of an SEO specialist very diffucult because even if they are using ethical means of optimizing a website. How do you know where the line is between well strategized content and keyword stuffing? How many keywords in a page are too many? That is why a good knowledgeable SEO expert is worth a lot to your business. They may not know the exact answer to those questions but, they will make sure to not go to close to those grey areas and still help your site reach its potential. One final note, all search engines do not use the same algorithim to determine your sites pagerank. For instance it is very possible to be on page one of Yahoo for a particular keyword and not be in the top 100 on Google. So although, Google is the most important your SEO specialist should also be helping you with at least Yahoo and MSN. …read on seekers of knowledge
Check out this video of an AWESOME SuperHero Marketing tactic! ...
Do you remember when you where a kid and life was full of possibilities? Then it seemed that as you got older the dreams got smaller and you no longer thought that you could be a...
Let's face it folks, We all want to be entertained. You cannot sell anything by boring people with your "fancy" industry lingo. Do you remember your favorite classes in school? I...
Search Engine Optimization (SEO) can be defined as the practice of improving a website's structure, link profile, content and marketing with the goal of attracting more and better ...
| ||||
