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Internet Marketing, SEO & Your Business Part 3

Adam Moore ( aka Optmystic) — Thu, 29 Oct 2009 00:39:40 +0000

Search Engine Optimization (SEO) can be defined as the practice of improving a website’s structure, link profile, content and marketing with the goal of attracting more and better quality traffic from search engines.

To me, Search Engine Optimization encompasses a large piece of what is known as Internet Marketing & Promotions. Simply put, Internet Marketing brings more people to a website which places them directly in front of a great marketing message…Your Website. It’s no secret that more and more companies like Proctor & Gamble and other Fortune 500 companies are shifting their advertising and marketing dollars away from traditional marketing outlets over to online mediums. To optimize your website and internet marketing check out all that’s available through SuperHero Marketing. Having a sound Search Engine Optimization & Internet Marketing strategy is essential to long term business growth when you consider…

How will you be investing your Marketing Budget in the Future??

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Internet Marketing, SEO and Your Business- The Straight Facts Pt 2

Adam Moore ( aka Optmystic) — Sat, 03 Jan 2009 20:08:35 +0000

Internet Marketing and Search Engine Optimization cover a broad range of online promotion tactics. Some of these methods include organic search engine optimization, paid (Google Adwords) advertising, paid banner placement on various websites, email marketing, social media marketing, website analytics, website flow and website structure to name a few. Hiring an SEO specialist who is keen and up to date on all the latest Internet Marketing information and ORGANIC placement algorithms can prove to be an invaluable investment.

Hiring a professional who can achieve organic (non paid) search engine placement will continuously bring your website traffic without costing you money for every link click. Paid search engine placement and advertising is expected to reach around 10billion dollars this year and is growing at very fast rate. In Canada Proctor & Gamble is cutting their traditional marketing dollars by 25% and shifting that money over to online spending and advertising. Should this change in marketing tactics perform a return on shifted investment you can expect the same to happen in the United States next year. Knowing Proctor & Gamble spends top dollar on Market Research I would consider this a sure thing.

Larger corporations are jumping into the game and advertising spending and advertising competition are both on the rise. This increase in competition for keywords is pushing the Cost Per Click and Cost Per Conversion amounts up for everyone.

Pkease do not mistake that advertising via the internet is still very cheap compared to traditional media/marketing outlets such as magazines, newspapers, tv and radio. However the organic side of SEO Spending is being ignored by quite a few small and LARGE companies based on this study by Conductor.

Conductor has performed some great market research on Fortune 500 companies and their websites. They assesed a letter grade A-F (60% rating and below = failure) on each companies Natural(organic) Search Engine Visibility and Rankings for various keywords. The results were astounding and this is why I say hiring a skilled SEO professional knowledgeable in organic rankings puts you and your business on the cutting edge when it comes to online marketing spending. The ROI for organic rankings and website traffic knocks a monthly Google Adwords spending account/bill out of the park.

Here are the Grades for the Fortune 500 companies and their websites

A-0%

B-2%

C-6%

D-20%

F-72%

In search results, natural listings comprise the majority of clicks, with some studies showing over 80% of all activity occurring in the natural space. Yet more and more money is being pumped into Google Adwords every day. So when you are thinking about Internet Marketing and SEO think about that SEO professional who has strong organic skills before you go spending $400-$400,000 a month on Google Adwords on that other 20% of clicks.

Here are some other key takeaways from the report, I encourage all reading this post to view the data linked above as it is very rich.

The Fortune 500 as a whole had extremely limited natural search visibility for the terms in which they have the greatest investment in paid search.
• Only 28% of the Fortune 500 registered any legitimate presence in natural search.

• There is an enormous opportunity for improvement in the processes, measurement methodology, and prioritization of natural search.

• There were several brands that demonstrated a commitment to natural search, and displayed a significant head start in expanding beyond paid results, but even these companies had inconsistent execution across brands.

• Only 2.87% of the domains (not companies) surveyed showed significant number of their terms in the top results. All of these positive domain scores were offset by other owned domains with significant visibility issues.

• 8 % of Fortune 500 companies studied showed mid to strong presence for their most advertised keywords

• 20% of Fortune 500 companies have low to mid presence

• 72 % of Fortune 500 companies have very low or non-existent visibility for their most advertised keywords

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Internet Marketing, Search Engine Optimization & Your Business – The Straight Facts

Adam Moore ( aka Optmystic) — Sun, 28 Sep 2008 17:24:56 +0000

This is a series that will be at least 3 parts covering Internet Marketing, SEO and Your business. To kick off the series we are going to look at the straight facts of the Internet and help to show you the potential that is waiting for your business. We are going to be looking at Internet Usage, Search Engine Usage, Internet Advertising and Social Media Marketing.

▪ According to Nielsen, there are 1,200,000,000 billion people with access to the Internet conducting 66 billion searches a month. Moreover, 76% of all searches happen outside of North America.

▪ 72% of the United States population is “online”, that’s around 218 million people, count Canada’s 28 million and you’re at 245 million people online Nielsen/Net Rankings 2008.

▪ 72,289,533 people of that 245 million have broadband or high speed internet which usually signifies a “tech savy user” willing to purchase products via the internet

▪ According to MagnaInsights, in 2009 $14 billion will be spent on search marketing, an increase of 4% from last year (See below bullet)

▪ GroupM study found that Online/digital share of global ad dollars spent will reach 15% in 2009, up from 11% in 2008. I don’t see this number dropping anytime soon

SEARCH ENGINES

As the next two tables show, Google is the dominate player when it comes to the US market share of searches, owning anywhere from 58-69% of the market, with Yahoo and MSN starting to fall behind. Keep in mind AOL search is actually powered by Google. And there are apparently talks of a Yahoo! – Google

_______________________________________________________________________________________________

Social media marketing (SMM) is a form of internet marketing which seeks to achieve branding and marketing communication goals through the participation in various social media networks”. Social Media Style Sites range from broad to niche and there is literally a social media opportunity for nearly everyone’s interests and business, best of all its mostly free. Below are some states on social media usage.

___________________________________________________________________________________________________

Have the facts settled in yet? So there is no doubt Internet usage, Search Engine usage and Social Media Marketing are going to continue to grow! So we must ask ourselves again what are the business goals of online marketing to begin with?

Page Views & Ad Exposure
Web Site Traffic
Conversions & Sales

Which in turn

Grows Brand Awareness
Helps Create Positive Brand Association
Provides Business Networking & Development with People Who Are Interested in Your Products or Those of a Similar Nature

Maintaining and or operating a website as part of an existing business or as your sole business is an unparalleled resource when you consider the amount of people you can potentially reach through the web. More money is being thrown into the internet than ever before as businesses cut back their marketing budget via traditional outlets (mail, billboards, tv ads, radio ads) and shifting that dollar over to the web. There is a reason why there have been drastic changes to traditional business models in recent times.

Think about how…

The yellow pages are losing business at an alarming rate

Blockbuster had to change their marketing scheme due NetFlix

Newspaper classified ad sales (a huge money maker for newspapers) are significantly down due to sites like craigslist.

Newspaper print edition sales are down due to online-on demand news resources (virtually every major newspaper now offers their articles via the internet…and for free)

Television and production companies (abc.com, comedy central, nbc.com, espn etc) all offer have huge multimedia collections of shows which you can now watch online.

Etrade and on demand financial information has reduced the need for stock brockers and hurt a profession

The music industry had to do something about file sharing (Napster, Limewire lawsuits) so they came up with a cheap alternative-1$ downloads for what you want, when you want.

And that’s just the beginning of a LONG List.

Are you going to fight this trend and stick with what has worked? Or embrace a new challenge and new market with massive opportunities? I am sure if you are a savvy business owner you know the answer tot that question but where and how do you start?? I will tackle those issues next time.

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Arcimedia Designed Community Makes Front Page!

Doug Greathouse ( aka Captian Arcimedia) — Mon, 25 Aug 2008 07:37:25 +0000

My Custom Car Space is on the front page of Yahoo search results for keywords “custom cars” and “custom car”. The listings are 6th and 4th respectively. For “custom car” the site ranks only behind Yahoo itself, Wikipedia, and CarDomain (which has over 600,00 members and counting). Those sites are definitely heavy hitters. They are very pleased with those results to say the least. As I stated in a previous blog (SEO vs Google) your site can rank high in one search engine and not be even close in another. My Custom Car Space is in this situation as their Google Rank is not even in the top 100. Arcimedia is currently working on rectifying that for My Custom Car Space. We hope to receive similar results as we did for Yahoo. Although Google is and probably will continue to be for some time, the big daddy of search Yahoo is nothing to sneeze at. Their are a lot of companies out there that would love to be on the front page of Yahoo for their primary keywords.

If you have not been to My Custom Car Space, you should check it out especially if you love cars. If you have a hot ride put it up in a profile. Also if you live in the Charleston, Sc area you should check them out at the charity car show they are co-sponsoring on Sept 6th at the North Charleston Coliseum.

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SEO vs Google: Hiring the right SEO expert

Doug Greathouse ( aka Captian Arcimedia) — Sat, 23 Aug 2008 09:08:40 +0000

Everybody loves Google. Except a lot of people in the SEO Industry. Just when you think one tactic works, Google up and changes their algorithim. Google has very good intentions, they want the most relevant results to show up for the average user searching based on particular keywords. But like it or not we live in a capitalist society, and he who works the hardest or pays for a service to get there site higher in the rankings should be rewarded with just what he worked for or paid for. Do not get me wrong, I am not advocating using unethical tactics to achieve the goal of search engine relevance. I am talking about filling your site with good content and being mindful of search engines as you build your site and fill it with content. A good article that elaborates on this is The Art Of SEO by Jill Whalen. A good SEO expert in most cases is worth the fees that they charge. They work that they do requires a lot of time and knowledge. In addition they have to keep themselves updated with the latest information. What worked well yesterday in SEO may not work as well today. Especially in the case of Google. A good SEO specialist should let you know up front about the measures they will go through in optimizing your site. The last thing you want is for someone to use “SEO tricks” to get your site higher in the search engine rankings. The tricks I am reffering to are things like hiding keyword text so that the user cannot see it but the search engine spiders can. That trick and many others were used in the past and google has gotten wise every time. You want an SEO expert that will use only fundamental proven search engine strategies. The last thing you want is for google to blacklist your site. Then the hopes of ever getting your site found in the near future are slim. What worries me about Google is this: They are very secretive about there ever changing algorithim. This makes the job of an SEO specialist very diffucult because even if they are using ethical means of optimizing a website. How do you know where the line is between well strategized content and keyword stuffing? How many keywords in a page are too many? That is why a good knowledgeable SEO expert is worth a lot to your business. They may not know the exact answer to those questions but, they will make sure to not go to close to those grey areas and still help your site reach its potential. One final note, all search engines do not use the same algorithim to determine your sites pagerank. For instance it is very possible to be on page one of Yahoo for a particular keyword and not be in the top 100 on Google. So although, Google is the most important your SEO specialist should also be helping you with at least Yahoo and MSN.

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