Online Marketing Success: It’s in the numbers.

1If you want your company's online marketing to be successful you need to pay attention to the numbers. I would argue with anyone that the ability to quantify, test, and optimize is what makes digital marketing trump all other forms of marketing. I do believe there is value in other forms of marketing but no other form of marketing can match online marketing for its capability to be measured and improved upon. The idea for this post came when I was at the gym the other day. I have been on a getting fit mission for about 8 to 9 months now. Although I am definitely not... Read more »

Search Engine Optimizing Videos For Local Search

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Local SEO for videoShowing up in Local Search Rankings is pivotal for small businesses. One way to improve your rankings is using video. Google likes to give different media options in search results when possible. You can find some content ideas for your videos here and a how to shoot video for the web tutorial here. Now let's  cover how to get those nicely shot videos ranked locally in Google.  To make it easier to follow I will once again us the wine store example from the earlier post. First... Read more »

Great Videos Ideas for Your Company Website

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Many business owners would love to add video to their website but are often unsure of what will work best for their business. Below are some ideas for video content that will help your website engage your audience and sell your product or service. Storytelling - You can tell the story of your brand's history or a customer experience.  This gets your audience more in touch with your brand. If the story is good your customers may share it with their friends. Below is an example of the story of how Coloft - a coworking space in Santa Monica California got started. Testimonials -... Read more »

Why we don’t sell “web design”.

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SuperHero Marketing is not a web design company and we do not sell web design. What we are is  a web solutions company. Yes designing websites is something we do and we take pride in creating great websites for our clients. Our primary goal is to provide you with online strategies and tools to assist you in accomplishing your business objectives.   A website is just one component of a successful web strategy. Having a website for your business is very important as it has become the primary way most consumers seek out businesses. However, business owners should not go into the process of  getting a website or revamping an existing website without... Read more »

Why Video Makes More Money Than Anything Else Period!

Are you scared of video for any or all of the following reasons?

  • It's expensive
  • It takes to much time
  • Your not comfortable being on camera
  • You are not technically savvy
Well guess what- you can now throw all of those reasons out the window.  Andy Jenkins shows you how any regular joe can become - A Video Boss. For Free Tutorials on How to become a Video Boss Click Here

A rockin' video review of Andy Jenkin's The Video Boss

10 things that will turn your website into a sales machine

iStock_000007374747XSmallBeing a media and marketing company I encounter bad websites on a daily basis. Granted there are different levels of bad, and in general your website will never be perfect as technology continues to evolve. Right now someone can point their Iphone at your business and get all the reviews that are posted on yelp and other review sites. Businesses need to think seriously about hiring a web firm that is not just concerned with building a website for your company. In this day and age just having a website is... Read more »

Why Most Small Businesses Fail at Twitter

Small business failure on TwitterWhat’s that saying, “if you fail to plan, you plan to fail?” Well, just like any marketing strategy, social media needs planning. You cannot just jump on Twitter or Facebook and expect to make sales or generate a lead database without some planning. The fact is, most small businesses fail at Facebook and Twitter because they fail to plan strategies that convert followers and fans to leads and customers. However, when implemented properly, a customized Facebook fan page and a Twitter account can directly increase your ability to collect and message leads and boost sales. Take Papa John’s Facebook Page: it is responsible... Read more »

Warning: Is Your HTML Illiteracy Costing Your Business?

Guy mad at computerHave you ever been frustrated with not being able to contact your web designer to fix an error on your website? Have you needed to update a website or add HTML on a blog or in a newsletter in the non-working hours of your web design firm? Have you been discarded by a web design firm after they "completed" your website and left not knowing how to make adjustments to your site? At Arcimedia we see all of our clients as long term customers. Although we do have "working hours", we want to give you to be able to tap into our... Read more »