Online Marketing Success: It’s in the numbers.

If you want your company’s online marketing to be successful you need to pay attention to the numbers. I would argue with anyone that the ability to quantify, test, and optimize is what makes digital marketing trump all other forms of marketing. I do believe there is value in other forms of marketing but no […] Read more »

Search Engine Optimizing Videos For Local Search

Showing up in Local Search Rankings is pivotal for small businesses. One way to improve your rankings is using video. Google likes to give different media options in search results when possible. You can find some content ideas for your videos here and a how to shoot video for the web tutorial here. Now let’s […] Read more »

Great Videos Ideas for Your Company Website

Many business owners would love to add video to their website but are often unsure of what will work best for their business. Below are some ideas for video content that will help your website engage your audience and sell your product or service. Storytelling – You can tell the story of your brand’s history […] Read more »

Why we don’t sell “web design”.

SuperHero Marketing is not a web design company and we do not sell web design. What we are is  a web solutions company. Yes designing websites is something we do and we take pride in creating great websites for our clients. Our primary goal is to provide you with online strategies and tools to assist […] Read more »

Why Video Makes More Money Than Anything Else Period!

Are you scared of video for any or all of the following reasons? It’s expensive It takes to much time Your not comfortable being on camera You are not technically savvy Well guess what- you can now throw all of those reasons out the window.  Andy Jenkins shows you how any regular joe can become […] Read more »

10 things that will turn your website into a sales machine

Being a media and marketing company I encounter bad websites on a daily basis. Granted there are different levels of bad, and in general your website will never be perfect as technology continues to evolve. Right now someone can point their Iphone at your business and get all the reviews that are posted on yelp and other review sites. Read more »

Why Most Small Businesses Fail at Twitter

What’s that saying, “if you fail to plan, you plan to fail?” Well, just like any marketing strategy, social media needs planning. You cannot just jump on Twitter or Facebook and expect to make sales or generate a lead database without some planning. The fact is, most small businesses fail at Facebook and Twitter because they fail to plan strategies that convert followers and fans to leads and customers. However, when implemented properly, a customized Facebook fan page and a Twitter account can directly increase your ability to collect and message leads and boost sales. Take Papa John’s Facebook Page: it is responsible for improving sales by more than 28% for the pizza chain and their incentive iniatives like free pizza’s for friends helped them double their fan base in a single month. Conversely, check out Jet Blue’s Twitter Page: by tweeting their deal of day, they have directly improved sales and been able to prove ROI on Twitter. But neither of these companies jumped into social media without a game plan and nor should you. Read more »

Warning: Is Your HTML Illiteracy Costing Your Business?

Have you ever been frustrated with not being able to contact your web designer to fix an error on your website? Have you needed to update a website or add HTML on a blog or in a newsletter in the non-working hours of your web design firm? Have you been discarded by a web design […] Read more »