Inbound Marketing : Is your business missing the boat?

Let's talk inbound marketing.  It amazes me that many business owners are not harnessing the power of inbound marketing to generate sales and leads for their business. Inbound Marketing is marketing focusing on getting found by potential customers who are already looking for your service or product. Unlike most other forms of advertising it is most often not an interruption to what you are doing. Incorporating Inbound Marketing is not as difficult as you might think! Here are a couple key components: Blogs - There are many benefits to blogging. One of the primary benefits is that you are able to establish yourself as an expert in your field by sharing your knowledge through your blog. Blogging can give you a real advantage... Read more »

Should your business advertise on facebook?

1311135008__FaceBookWe work with many different types of companies in both the B2B space and the B2C space. Inevitably at some point in developing their online strategy the topic arises as to what role should Facebook play? The answer always depends on who the companies target market is and what type of product or service do they offer? When examining a companies products or service and whether it fits on Facebook we ask three key questions

1. Is it something people would buy impulsively?  People do not come to Facebook to shop normally so products or services that are fun, inexpensive, and self gratifying tend to do well on Facebook. 2.... Read more »

Getting The Most Out of Your Facebook Business Page

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How -to-optimize-facebook-business-page-facebook-storeMany small businesses have a Facebook page just because every businesses seems to have one.  They have no plan on how they want to use Facebook to grow their business. I do believe almost every business should have a social media presence as the web is getting more and more social especially in the all important area of search. However simply having a presence is not enough you also should have a plan on how to use each social media channel. With that being said let's look at how to optimize your companies Facebook page. I discussed in a previous post on how to properly set up... Read more »

How To Shoot a SUPER Video For Your Website

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video-marketing-for-small-business-websiteDid you know that  a local business has a better chance of ranking for relevant search terms using YouTube hosted, highly optimized videos than any other approach? - Blog post coming soon on Local SEO for videos. Video production for the web has gotten very affordable. I will create another blog post about picking the best equipment at the best value in another blog post and add the link here once I do. Below are the steps to create a great video for your website. Let's use the fictional company - Acme Wine Shop. The first step is to come up with the concept for the video -  Read more »