Let's talk inbound marketing. It amazes me that many business owners are not harnessing the power of inbound marketing to generate sales and leads for their business. Inbound Marketing is marketing focusing on getting found by potential customers who are already looking for your service or product. Unlike most other forms of advertising it is most often not an interruption to what you are doing. Incorporating Inbound Marketing is not as difficult as you might think! Here are a couple key components: Blogs - There are many benefits to blogging. One of the primary benefits is that you are able to establish yourself as an expert in your field by sharing your knowledge through your blog. Blogging can give you a real advantage... Read more »
We work with many different types of companies in both the B2B space and the B2C space. Inevitably at some point in developing their online strategy the topic arises as to what role should Facebook play? The answer always depends on who the companies target market is and what type of product or service do they offer? When examining a companies products or service and whether it fits on Facebook we ask three key questions
1. Is it something people would buy impulsively? People do not come to Facebook to shop normally so products or services that are fun, inexpensive, and self gratifying tend to do well on Facebook. 2.... Read more »
Most every business wants to be remarkable. Why is it then that so many businesses are not remarkable. They seem to be doing a lot of the same uninteresting things especially when it comes to marketing. Many business owners or managers have a hard time getting out of the - It's what we have always done mentality. This is especially true of established businesses that have seen success doing what they have always done. Because being remarkable often relies on out of the box thinking, adopting a marketing strategy that leans in that direction is often seen as risky. I bet you can think of two or three recent things... Read more »
Many small businesses have a Facebook page just because every businesses seems to have one. They have no plan on how they want to use Facebook to grow their business. I do believe almost every business should have a social media presence as the web is getting more and more social especially in the all important area of search. However simply having a presence is not enough you also should have a plan on how to use each social media channel. With that being said let's look at how to optimize your companies Facebook page. I discussed in a previous post on how to properly set up... Read more »
Facebook is constantly changing. Just when we get used to something it seems it changes. Many business owners were caught off guard when Facebook recently changed the business pages to a different layout called timeline. This happens when you do not own the platform your using for promotion. In a later post I will cover how and why not to put your eggs in one basket. For now let's talk about how to optimize the design of our Facebook Business pages. The most obvious change in the layout is the large banner cover that goes across the top. Below are some things to remember when designing your... Read more »
Showing up in Local Search Rankings is pivotal for small businesses. One way to improve your rankings is using video. Google likes to give different media options in search results when possible. You can find some content ideas for your videos here and a how to shoot video for the web tutorial here. Now let's cover how to get those nicely shot videos ranked locally in Google. To make it easier to follow I will once again us the wine store example from the earlier post. First... Read more »
Facebook is becoming a better place to promote your business everyday. Yet still many businesses are unsure on how to use Facebook to promote their business. It all starts with a solid foundation and that would be your businesses fan Page. Listed below is a step by step tutorial on elements to include in you fan page to grow the number of likes and convert more of those fans into actual consumers and create some raving fans.