Inbound Marketing : Is your business missing the boat?

Let’s talk inbound marketing.  It amazes me that many business owners are not harnessing the power of inbound marketing to generate sales and leads for their business. Inbound Marketing is marketing focusing on getting found by potential customers who are already looking for your service or product. Unlike most other forms of advertising it is […] Read more »

Should your business advertise on facebook?

We work with many different types of companies in both the B2B space and the B2C space. Inevitably at some point in developing their online strategy the topic arises as to what role should Facebook play? The answer always depends on who the companies target market is and what type of product or service do […] Read more »

Getting The Most Out of Your Facebook Business Page

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Many small businesses have a Facebook page just because every businesses seems to have one.  They have no plan on how they want to use Facebook to grow their business. I do believe almost every business should have a social media presence as the web is getting more and more social especially in the all […] Read more »

How To Design And Use Your Facebook Business Timeline

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Facebook is constantly changing. Just when we get used to something it seems it changes. Many business owners were caught off guard when Facebook recently changed the business pages to a different layout called timeline. This happens when you do not own the platform your using for promotion. In a later post I will cover how […] Read more »

How to create a Facebook page for your business that converts.

Facebook is becoming a better place to promote your business everyday. Yet still many businesses are unsure on how to use Facebook to promote their business. It all starts with a solid foundation and that would be your businesses fan Page. Listed below is a step by step tutorial on elements to include in you […] Read more »

Why Most Small Businesses Fail at Twitter

What’s that saying, “if you fail to plan, you plan to fail?” Well, just like any marketing strategy, social media needs planning. You cannot just jump on Twitter or Facebook and expect to make sales or generate a lead database without some planning. The fact is, most small businesses fail at Facebook and Twitter because they fail to plan strategies that convert followers and fans to leads and customers. However, when implemented properly, a customized Facebook fan page and a Twitter account can directly increase your ability to collect and message leads and boost sales. Take Papa John’s Facebook Page: it is responsible for improving sales by more than 28% for the pizza chain and their incentive iniatives like free pizza’s for friends helped them double their fan base in a single month. Conversely, check out Jet Blue’s Twitter Page: by tweeting their deal of day, they have directly improved sales and been able to prove ROI on Twitter. But neither of these companies jumped into social media without a game plan and nor should you. Read more »