Why Video Makes More Money Than Anything Else Period!

Are you scared of video for any or all of the following reasons? It’s expensive It takes to much time Your not comfortable being on camera You are not technically savvy Well guess what- you can now throw all of those reasons out the window.  Andy Jenkins shows you how any regular joe can become […] Read more »

Why Most Small Businesses Fail at Twitter

What’s that saying, “if you fail to plan, you plan to fail?” Well, just like any marketing strategy, social media needs planning. You cannot just jump on Twitter or Facebook and expect to make sales or generate a lead database without some planning. The fact is, most small businesses fail at Facebook and Twitter because they fail to plan strategies that convert followers and fans to leads and customers. However, when implemented properly, a customized Facebook fan page and a Twitter account can directly increase your ability to collect and message leads and boost sales. Take Papa John’s Facebook Page: it is responsible for improving sales by more than 28% for the pizza chain and their incentive iniatives like free pizza’s for friends helped them double their fan base in a single month. Conversely, check out Jet Blue’s Twitter Page: by tweeting their deal of day, they have directly improved sales and been able to prove ROI on Twitter. But neither of these companies jumped into social media without a game plan and nor should you. Read more »

Show me the Value – Hunting for ROI in the Social Media Maze

Value is a relative term – right? What means something to me might not mean the same for you. But, we all understand that when we spend time or money to achieve a goal or solve a problem, we want to see some progress to that end. In order to realize value from time spent […] Read more »

What’s so big about twitter?

Last night we, at Arcimedia, went to our second event hosted by the Social Media Club of Charleston.  While last month’s gathering came down to a few getting-to-know-you beers during happy hour, yesterday’s meeting format was more akin to an open-discussion, social networking symposium; with one word dominating most of the dialogue:  Twitter. It seems […] Read more »

Want to build your brand, inject your business with some good ol’ personality

Let’s face it folks, We all want to be entertained. You cannot sell anything by boring people with your “fancy” industry lingo. Do you remember your favorite classes in school? I bet they had teachers that were engaging. You loved going to class because not only did you learn from that teacher but it was […] Read more »

How to use social media to market your business

If  your business is not using social media you are missing out on a huge opportunity to increase your exposure and sales. In examining the question of why a business has not yet taking the plunge and started establishing itself on social media, we have heard the following “excuses” Lack of time Lack of understanding […] Read more »

Using FaceBook For Business

If as a business owner or budding entrepeneur you are not aware of the power of FaceBook to build your brand and communicate with current and potential customers, I highly recommend that you explore the role that FaceBook can have in your marketing efforts. As I am not one to reinvent the wheel, and Hubspot […] Read more »