Why Most Small Businesses Fail at Twitter

What’s that saying, “if you fail to plan, you plan to fail?” Well, just like any marketing strategy, social media needs planning. You cannot just jump on Twitter or Facebook and expect to make sales or generate a lead database without some planning. The fact is, most small businesses fail at Facebook and Twitter because they fail to plan strategies that convert followers and fans to leads and customers. However, when implemented properly, a customized Facebook fan page and a Twitter account can directly increase your ability to collect and message leads and boost sales. Take Papa John’s Facebook Page: it is responsible for improving sales by more than 28% for the pizza chain and their incentive iniatives like free pizza’s for friends helped them double their fan base in a single month. Conversely, check out Jet Blue’s Twitter Page: by tweeting their deal of day, they have directly improved sales and been able to prove ROI on Twitter. But neither of these companies jumped into social media without a game plan and nor should you. Read more »

What’s so big about twitter?

Last night we, at Arcimedia, went to our second event hosted by the Social Media Club of Charleston.  While last month’s gathering came down to a few getting-to-know-you beers during happy hour, yesterday’s meeting format was more akin to an open-discussion, social networking symposium; with one word dominating most of the dialogue:  Twitter. It seems […] Read more »