Why Most Small Businesses Fail at Twitter

Small business failure on TwitterWhat’s that saying, “if you fail to plan, you plan to fail?” Well, just like any marketing strategy, social media needs planning. You cannot just jump on Twitter or Facebook and expect to make sales or generate a lead database without some planning. The fact is, most small businesses fail at Facebook and Twitter because they fail to plan strategies that convert followers and fans to leads and customers. However, when implemented properly, a customized Facebook fan page and a Twitter account can directly increase your ability to collect and message leads and boost sales. Take Papa John’s Facebook Page: it is responsible... Read more »

Twitter vs Spam: A few bad apples spoil the lot.

An image of a bad appleI am going to start this post off with how I feel personally about the enforcement of the no recurring tweet rule from twitter. Last night I went to my Socialoomph account to write up a scheduled tweet. I was alarmed to see a lot of tweets surrounded in a light red box with this message : This tweet was not published. This recurring tweet has been deactivated. Please see our blog post at http://www.socialoomphblog.com/recurring-tweets/ for more information. My first reaction was WTF? Then I proceeded to Socialoomph's blog and read all the comments left on the... Read more »

What’s so big about twitter?

cell phone with a twitter stickerLast night we, at Arcimedia, went to our second event hosted by the Social Media Club of Charleston.  While last month's gathering came down to a few getting-to-know-you beers during happy hour, yesterday's meeting format was more akin to an open-discussion, social networking symposium; with one word dominating most of the dialogue:  Twitter. It seems that there are still many people, those who are social networking engineers included, who still do not understand the big deal about Twitter.  Who cares?  Why do people enjoy it so much?  Where is the power? To answer this, let us go back to around 2002/2003 when Nextel came out with... Read more »