Ignite Passion for Your Business

match flamePassion by definition is: a strong or extravagant fondness, enthusiasm, or desire for anything; an outburst of strong emotion or feeling.

When someone asks you, “What do you do?” Are you stuck in a rut with the same pat answer? Is it evident to them you chose your profession? Do you love what you do and express it in a way that is evident to strangers? Okay. Not everyone is an extrovert, so this is more difficult for some. If you’re a small business owner, daily doing something you love and making contacts to stimulate more business, you’ve got to have charisma and be able to convey it to potential clients, business partners and investors.  What are you passionate about?

Use your 30 second commercial to give people a taste of what you do and the rest of the conversation to whet their appetite to find our more. Now, I’m not saying the conversation you engage in about your business should be rehearsed, but brainstorming is not a bad idea. Try to think of common questions about your product or service and then put together some answers that will make people want to know more. Not just your dry run of the mill answers, but engaging answers. What makes your business interesting and exciting? If you want to share how you really feel about what you do, show contacts your passion for your business though word choice and intonation.

Strangers are not the only ones who need to see your passion for your business, more importantly your current clients need to see your passion. Your attention to detail, personal concern for their happiness with your product or service and follow through will show them they made a great decision in choosing you or your product. They will also be more likely to recommend you to others based on the proof that you love what you do.

Excitement is contagious! Pass it on to all you meet and you may be surprised when you become that guy. “Oh, do you know John Doe? He is really great at what he does. If you need a ______, you should definitely call him!”