Entrepreneur Spotlight: Trey Pennington Part 1

Trey Pennington

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Trey Pennington

Marketing pro, speaker, author, and dreamer.

Trey Pennington is a marketing pro, business connector, and storyteller for business who’s passion is helping business owners uncover their hidden treasures and put them to work. He uses social media to connect... Read more »

Internet Marketing, Search Engine Optimization & Your Business – The Straight Facts

This is a series that will be at least 3 parts covering Internet Marketing, SEO and Your business. To kick off the series we are blocks showing google, yahoo, and other search enginesgoing to look at the straight facts of the Internet and help to show you the potential that is waiting for your business. We are going to be looking at Internet Usage, Search Engine Usage, Internet Advertising and Social Media Marketing.

▪ According to Nielsen, there are 1,200,000,000 billion people with access to the Internet conducting 66 billion searches a month. Moreover, 76% of all searches happen outside of North America.

72% of the United States population is “online”,... Read more »

Warning: Is Your HTML Illiteracy Costing Your Business?

Guy mad at computerHave you ever been frustrated with not being able to contact your web designer to fix an error on your website? Have you needed to update a website or add HTML on a blog or in a newsletter in the non-working hours of your web design firm? Have you been discarded by a web design firm after they "completed" your website and left not knowing how to make adjustments to your site? At Arcimedia we see all of our clients as long term customers. Although we do have "working hours", we want to give you to be able to tap into our... Read more »

Are You Using a Blog to Explode Your Business Like Everybody Else?

Business week cover on how blogging can help your business{This is the updated version of the The Benifits Of Incorporating A Blog On Your Website post. If you reach this one first go back and compare to see the difference that a little formatting and better copy can do. At the conclusion of this post I explain the things I did in order to improve the post and capture readers attention.}

In my professional opinion, if you aren’t harnessing the power of a blog in... Read more »

The Benifits Of Incorporating A Blog On Your Website.

Business Week Cover - BlogsIn order to show you you the power of good formatting I am posting two versions of this blog post the first one which you are now viewing is with little or no formatting. To see the difference go to the updated post and compare. Read the bottom of the updated post on tips to make your blog posts stand out and capture readers. In my professional opinion if it is reasonable to put a blog on a website it should have one and it is reasonable in most cases. Let me explain all the benefits. #1.The Internet is about information. A blog is about giving a consistent... Read more »

Arcimedia Designed Community Makes Front Page!

My Custom Car Space LogoMy Custom Car Space is on the front page of Yahoo search results for keywords "custom cars" and "custom car". The listings are 6th and 4th respectively. For "custom car" the site ranks only behind Yahoo itself, Wikipedia, and CarDomain (which has over 600,00 members and counting). Those sites are definitely heavy hitters. They are very pleased with those results to say the least. As I stated in a previous blog (SEO vs Google) your site can rank high in one search engine and not be even close in another. My Custom Car Space is in this situation as their... Read more »

SEO vs Google: Hiring the right SEO expert

Magnifying glass hovering over google , yahoo, and other search engine pagesEverybody loves Google. Except a lot of people in the SEO Industry. Just when you think one tactic works, Google up and changes their algorithim. Google has very good intentions, they want the most relevant results to show up for the average user searching based on particular keywords. But like it or not we live in a capitalist society, and he who works the hardest or pays for a  service to get there site higher in the rankings should be rewarded with just what he worked for or paid for. Do not get me wrong, I am not advocating using... Read more »