Entrepreneur Spotlight: Jim Rohrer

Connect with Jim: Jim Rohrer Banking Executive, Business Consultant, and Artist Jim Rohrer is a Tuscan polymath: scientist, mathematician, engineer, inventor, anatomist, painter, sculptor, architect, botanist, musician and writer. Born at Vinci in the region of Florence, the illegitimate son of a notary, Piero da Vinci, and a peasant girl, Caterina, Jim was educated in […] Read more »

Entrepreneur Spotlight: Trey Pennington Part 3

Connect with Trey Pennington: Trey Pennington Marketing pro, speaker, author, and dreamer. This is Part Three of our interview with Trey Pennington. Trey is a well respected professional marketer who travels the world speaking on social media and the power of storytelling. If you have not seen Read more »

Entrepreneur Spotlight: Trey Pennington Part 1

Connect with Trey: Trey Pennington Marketing pro, speaker, author, and dreamer. Trey Pennington is a marketing pro, business connector, and storyteller for business who’s passion is helping business owners uncover their hidden treasures and put them to work. He uses social media to connect with audiences around the globe. HubSpot ranks his Facebook profile as […] Read more »

Top 3 Internet Marketing Myths Debunked

In the web design and internet marketing business, we consistently answer the same customer questions about hiring our firm. Some are the result of “myths,” some are the mother of invention. Either way, there are a lot of small business owners in need of web development, internet marketing or sometimes, just revisions to what they […] Read more »

Why Most Small Businesses Fail at Twitter

What’s that saying, “if you fail to plan, you plan to fail?” Well, just like any marketing strategy, social media needs planning. You cannot just jump on Twitter or Facebook and expect to make sales or generate a lead database without some planning. The fact is, most small businesses fail at Facebook and Twitter because they fail to plan strategies that convert followers and fans to leads and customers. However, when implemented properly, a customized Facebook fan page and a Twitter account can directly increase your ability to collect and message leads and boost sales. Take Papa John’s Facebook Page: it is responsible for improving sales by more than 28% for the pizza chain and their incentive iniatives like free pizza’s for friends helped them double their fan base in a single month. Conversely, check out Jet Blue’s Twitter Page: by tweeting their deal of day, they have directly improved sales and been able to prove ROI on Twitter. But neither of these companies jumped into social media without a game plan and nor should you. Read more »